William L. Sparks & Associates, LLC, is a professional services firm focused on helping clients improve corporate performance, employee engagement and overall effectiveness.

Each client partnership is unique and is based on understanding the underlying issues and challenges, and designing and implementing a targeted program, project or intervention aimed at achieving measurable results.

Although the types of engagements vary, recent projects include change management, enhancing employee engagement and retention, facilitating corporate creativity and innovation, and leadership and team development.

Our Focus is Simple…

Improving organizational performance while enhancing the satisfaction and motivation of individuals. Dr. Sparks has developed two proprietary assessments for improving individual, team and organizational performance.

Actualized Leadership A 77-item assessment that measures leadership style based on individual motivation.
Group Culture Profile A 20-item group assessment that measures the emotional intelligence and resulting “culture” of teams and organizations.

The Director’s Manual: A Framework for Board Governance

The Director’s Manual: A Framework for Board Governance offers current and aspiring board members essential up-to-date governance guidance that blends rigorous research-based information with the wisdom found only through practical, direct experience. The book’s flexible approach to solving governance issues reflects the authors’ belief that no two boards and the cultural dynamics that drive them are the same. As such, the advice offered reflects recognizable leadership dynamics and real world, relevant organizational situations. Available February 2016.

Pre Order Now

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Latest Blog Posts

Actualized Leadership: Gratitude

Gratitude is not only the greatest of virtues, but the parent of all the others. Cicero If the only prayer you said was ‘thank you,’ that would be enough. Meister Eckhart As we give pause to enjoy this wonderful time of the year, it’s especially important to consider the impact that gratitude has on our development, and on our journey.  Along with being one of the characteristics that Maslow found associated with self-actualizing individuals, gratitude is also the single best predictor of happiness.  The purpose of this entry is to explore gratitude and why it’s important to becoming a more Actualized Leader. Years ago I was the research assistant for Dr. Jim Long, Chair of the Psychology Department at Appalachian State University.  Dr. Long and I designed a research project that attempted to answer a very simple yet important question: what factors predict happiness? To answer this question, we surveyed a number of elderly people in Western North Carolina who served as our participants in the study.  We asked them a series of questions that we thought would predict happiness late in life, such as their net worth, family relationships, health, and many others.  Based on our analysis we were able to identify only one factor that had a statistically significant correlation with happiness — gratitude.  Since our initial study 20 years ago, many researchers have gone on to conclusively demonstrate that gratitude – a sense of thankfulness – is the best predictor of happiness, satisfaction, and personal well-being.  And the key insight here is that gratitude predicts happiness.  Most of us think of it inversely, and incorrectly.  We believe that... read more

Actualized Leadership: Objective

Dispassionate objectivity is itself a passion, for the real and for the truth. Abraham Maslow Great leaders start by confronting the brutal facts. Jim Collins You can twist perception, reality won’t budge. “Show Don’t Tell,” Rush Abraham Maslow stated that of all the characteristics and tendencies of self-actualizing individuals, the most crucial is to establish and maintain is an accurate perception of reality, what he called being Objective.  He defines this attribute as the “capacity to detect the spurious, the fake, and the dishonest in personality … to judge correctly and efficiently.”  It has been my personal experience that this attribute is also the most controversial because it counters the more popular view of Relativism – the position that there are no absolutes and that what you see depends on where you sit.  However, if Maslow and Collins are correct, and I think that they are, this is indeed the most important characteristic of Actualized Leaders and if you were to focus on only one to develop, this should be it.  So, in this post I would like to explore what it means to be Objective, why it’s controversial, and how to develop this attribute in your own journey. Let’s start this exploration by defining “objective” – judgment that is not influenced by personal feelings or opinions in considering and representing facts.  Maslow went on to describe this attribute as having an accurate perception of reality, or being “cognitively correct.”  Individuals who were more Objective, and thus more self-actualized, were more open to experience, less rigid, and more problem (as opposed to person) centered. Being Objective starts by accepting... read more