William L. Sparks & Associates, LLC, is a professional services firm focused on helping clients improve corporate performance, employee engagement and overall effectiveness. Each client partnership is unique and is based on understanding the underlying issues and challenges, and designing and implementing a targeted program, project or intervention aimed at achieving measurable results. Although the types of engagements vary, recent projects include change management, enhancing employee engagement and retention, facilitating corporate creativity and innovation, and leadership and team development.

Our Focus is Simple…

Improving organizational performance while enhancing the satisfaction and motivation of individuals. Dr. Sparks has developed two proprietary assessments for improving individual, team and organizational performance.

A 57-item assessment that measures leadership style based on individual motivation.
A 25-item group assessment that measures the emotional intelligence and resulting “culture” of teams and organizations.



The Director’s Manual: A Framework for Board Governance

The Director’s Manual: A Framework for Board Governance offers current and aspiring board members essential up-to-date governance guidance that blends rigorous research-based information with the wisdom found only through practical, direct experience. The book’s flexible approach to solving governance issues reflects the authors’ belief that no two boards and the cultural dynamics that drive them are the same. As such, the advice offered reflects recognizable leadership dynamics and real world, relevant organizational situations. Available February 2016.
Now Available

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Latest Blog Posts

Actualized Leadership: The Narcissist Next Door

He that falls in love with himself will have no rivals. Benjamin Franklin People at war with themselves will always cause collateral damage in the lives of those around them. John Mark Green Mirror mirror on the wall, who’s the fairest of them all … We are all familiar with the famous scene from the classic movie “Snow White” when the evil and narcissistic Queen’s rhetorical question was asked to validate, not inquire about, her beauty.  Today we seem to be surrounded with narcissism in every aspect of our lives, from political and business leaders to the omnipresent “selfies” and the Kardashians, we often find ourselves watching from the sidelines as self-centered leaders, professional athletes, and Hollywood stars ask their rhetorical questions: Who’s more powerful?  Who’s more beautiful?  Who’s more talented?  I believe that this problem is two-fold: 1. According to a recent study, narcissism is at an all-time high with Millennials recently labeled “the most narcissistic generation ever,” and 2. We are often asked to adapt or adjust to someone’s “healthy ego,” “need to express” or “assertiveness.” But make no mistake, narcissism is not a personality quirk.  It is a personality disorder.  The purpose of this blog is to explore narcissism and to offer suggestions for dealing with the narcissist in your life, whether the dynamic is occurring in your boardroom or your bedroom. The term “narcissism” comes from the Greek myth about Narcissus, who rejected the advances of the young nymph Echo because he fell in love with his own reflection in a stream.  Narcissism was examined from a psychodynamic perspective in Sigmund Freud’s famous essay “On... read more

Actualized Leadership: Regret … what have you left undone?

Regrets, I’ve had a few, but then again, too few to mention. “My Way,” Frank Sinatra Fear is temporary; regret is forever. Unknown In the Christian tradition, we ask for forgiveness “… for what we have done, and for what we have left undone” in the Confessional Prayer.  That’s a provoking request.  Whether you are religious or not, it’s a powerful notion that we have accountability both for our sinful deeds, and for the righteous things that we failed to do.  The purpose of this post is to examine the impact of regrets on our lives, and how to move beyond guilt and remorse and into our highest potential. For the last 30 years one of the most popular treatments of the importance of living a life on purpose, and with few regrets, comes from Stephen Covey’s classic “The 7 Habits of Highly Effective People.”  His second habit, “Begin with the end in mind,” examines the impact of having a long-term, “win-win” mindset.  When we focus on our longer term desired outcome, the “end,” our approach can change dramatically.  Too often, we allow ourselves to get swept up in the moment, wanting to always be “right” and winning at any cost.  I’ve seen too many leaders fight to the death to win every battle, only to end up losing the war. Research on Regret Research into this topic is not very uplifting.  Psychologists, social workers, and medical doctors consistently find that as we advance in age, most of us have serious regrets.  They also find that the older we get, the heavier and more troublesome these regrets become.  Typically... read more