William L. Sparks & Associates, LLC, is a professional services firm focused on helping clients improve corporate performance, employee engagement and overall effectiveness.

Each client partnership is unique and is based on understanding the underlying issues and challenges, and designing and implementing a targeted program, project or intervention aimed at achieving measurable results.

Although the types of engagements vary, recent projects include change management, enhancing employee engagement and retention, facilitating corporate creativity and innovation, and leadership and team development.

Our Focus is Simple…

Improving organizational performance while enhancing the satisfaction and motivation of individuals. Dr. Sparks has developed two proprietary assessments for improving individual, team and organizational performance.

Actualized Leadership A 77-item assessment that measures leadership style based on individual motivation.
Group Culture Profile A 20-item group assessment that measures the emotional intelligence and resulting “culture” of teams and organizations.

The Director’s Manual: A Framework for Board Governance

The Director’s Manual: A Framework for Board Governance offers current and aspiring board members essential up-to-date governance guidance that blends rigorous research-based information with the wisdom found only through practical, direct experience. The book’s flexible approach to solving governance issues reflects the authors’ belief that no two boards and the cultural dynamics that drive them are the same. As such, the advice offered reflects recognizable leadership dynamics and real world, relevant organizational situations. Available February 2016.

Pre Order Now

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Latest Blog Posts

Actualized Leadership: Solitude

I never found a companion that was so companionable as solitude. Henry David Thoreau Whosoever is delighted in solitude is either a wild beast or a god. Aristotle In our last BLOG we examined Flow (part 2 of 2), the state of peak performance that Maslow said was the “dividend” for being more self-actualized.  In this entry I would like to explore the final attribute of Actualized Leaders, Solitude, and why it’s so important for our ongoing growth and development. Let’s start by defining Solitude: An intentional state of seclusion and disconnection from others that allows for reflection, planning, and renewal. Maslow found that self-actualizing individuals transcend the normal need of affirmation, approval, and company of others.  In fact, he found that “self-actualizers” enjoy and prefer solitude and privacy more than the average person.  This is not to say that they do not develop deep, personal relationships and friendships.  They do, but they tend to have a smaller group of true friends, as opposed to a wide net of social acquaintances. Solitude is not loneliness Now that we’ve defined Solitude, let’s examine what it is not.  It is not loneliness.  Although you are alone, Solitude allows you to connect with yourself and your sense of purpose.  For Actualized Leaders, it is a much sought-after place that allows for contemplation, reflection, and planning, as opposed to feeling alone or lonely. The influential author and researcher Stephen Covey’s “7th Habit” – Sharpening the Saw – is reflected in this “time away” that is absolutely critical for improving and sustaining high performance.  In Covey’s view, our usual approach to personal effectiveness is... read more

Actualized Leadership: Flow (Part 2 of 2)

Peak experiences can make life worthwhile by their occasional occurrence.   They give meaning to life itself. Abraham Maslow Writing is the only thing that when I do it, I don’t feel like I should be doing something else. Gloria Steinem In our last BLOG we examined and defined Flow, the modern term used to describe what Maslow referred to as “peak experiences.”  In this entry I would like to explore strategies for helping you create the conditions to experience Flow and, in doing so, rediscover your meaning and purpose in life. As a reminder, Flow is defined as follows: An optimal state of consciousness where we perform at our highest level, often achieving more than we thought possible and with seemingly less effort. In order to experience Flow there are some necessary steps you must take.  First, you should throw your iPhone out of the nearest window.  Next, cancel your Facebook account.  Now, throw your television out the same window.  Congratulations.  If the police don’t find and arrest you for littering, Flow might just find and sweep you up in an ecstatic moment of creativity and peak performance. Okay, you don’t have to actually throw away your television and phone, but you absolutely must disconnect.  That is a precondition for experiencing Flow, and it is non-negotiable.  So, if you can’t bring yourself to part with your new iPhone or recently reconnected friends on Facebook, at least turn them off and disconnect so that you can begin reconnecting with your purpose and passion. After you’ve created the space or “runway” for experiencing Flow, you must engage in a task... read more