William L. Sparks & Associates, LLC, is a professional services firm focused on helping clients improve corporate performance, employee engagement and overall effectiveness.

Each client partnership is unique and is based on understanding the underlying issues and challenges, and designing and implementing a targeted program, project or intervention aimed at achieving measurable results.

Although the types of engagements vary, recent projects include change management, enhancing employee engagement and retention, facilitating corporate creativity and innovation, and leadership and team development.

Our Focus is Simple…

Improving organizational performance while enhancing the satisfaction and motivation of individuals. Dr. Sparks has developed two proprietary assessments for improving individual, team and organizational performance.

Actualized Leadership A 77-item assessment that measures leadership style based on individual motivation.
Group Culture Profile A 20-item group assessment that measures the emotional intelligence and resulting “culture” of teams and organizations.

The Director’s Manual: A Framework for Board Governance

The Director’s Manual: A Framework for Board Governance offers current and aspiring board members essential up-to-date governance guidance that blends rigorous research-based information with the wisdom found only through practical, direct experience. The book’s flexible approach to solving governance issues reflects the authors’ belief that no two boards and the cultural dynamics that drive them are the same. As such, the advice offered reflects recognizable leadership dynamics and real world, relevant organizational situations. Available February 2016.

Now Available

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Latest Blog Posts

Actualized Leadership: The Secrets You Keep, Keep You

Secrets act like a psychic poison that alienates their possessor from the community. Carl Jung You meet your destiny on the road you took to avoid it. Carl Jung Everyone has a chapter they don’t read out loud. Anonymous We all keep secrets.  There are certain chapters in our past, and parts of our present, that we keep hidden.  In some instances keeping things to yourself is healthy.  Not all of our truths or thoughts should be shared with everyone, or anyone, for that matter. However, Jung cautions us that keeping secrets feeds our Shadow and ultimately creates and empowers a powerful adversary inside each of us, waging an ongoing battle between our highest self and our primal, instinctual Shadow.  We don’t keep these secrets, they keep us.  The purpose of this blog is to examine the danger in keeping secrets, and to free ourselves from the internal prison they become for each of us. Private vs. Secret There is a very important distinction that needs to be made between private and secret.  It’s important to discern between healthy privacy, those things we voluntarily keep hidden, and unhealthy secrets, those things that keep us.  Privacy is the state of being unobserved, and can include our deepest values and beliefs, as well as our daydreams and fantasies.  We may choose to reveal these beliefs and thoughts to others at some point, often creating a more intimate relationship with the other party.  Secrets, by contrast, are actively hidden from others.  There is a deliberate act on our part to keep these hidden, usually because we believe it could cause harm to... read more

Actualized Leadership: Are You a Walking Contradiction?

People will do anything, no matter how absurd, to avoid facing their own souls. Carl Jung Better to be whole than perfect. Carl Jung Let me ask you a question: If someone referred to you as a “walking contradiction,” how would that make you feel?  Before I studied Jung and Maslow, it would have hurt my feelings and made me feel bad.  I would have associated that phrase with being inconsistent or disingenuous, the opposite of the desired qualities such as reliable and authentic that had been engrained in me from an early age.  I suspect that many of you reading this would feel the same way, too. And guess what, we would both be wrong. I am hopeful that by the end of this reflection you may come to feel differently, and to see the phrase “walking contradiction” as a wonderful compliment that highlights that you are, in fact, actualizing to your fullest potential.  The purpose of this Blog is to examine some of the more common paradoxes or contradictions we face, and to explore strategies for both owning and integrating these seemingly opposite facets into your nature. Contradictions in Leadership In the latest issue of the prestigious Academy of Management’s “Perspectives” journal, there is an article that discusses how today’s leaders must effectively manage the paradoxes inherent in modern organizations.  The authors cite the following three paradoxes leaders must face: Confident Sense of Self        coupled with     Humility Maintaining Control             coupled with     Letting Go Sustaining Continuity          coupled with     Pursuing Change As I read the article I thought about Maslow’s urging that in order... read more