William L. Sparks & Associates, LLC, is a professional services firm focused on helping clients improve corporate performance, employee engagement and overall effectiveness. Each client partnership is unique and is based on understanding the underlying issues and challenges, and designing and implementing a targeted program, project or intervention aimed at achieving measurable results. Although the types of engagements vary, recent projects include change management, enhancing employee engagement and retention, facilitating corporate creativity and innovation, and leadership and team development.

Our Focus is Simple…

Improving organizational performance while enhancing the satisfaction and motivation of individuals. Dr. Sparks has developed two proprietary assessments for improving individual, team and organizational performance.

A 57-item assessment that measures leadership style based on individual motivation.
A 25-item group assessment that measures the emotional intelligence and resulting “culture” of teams and organizations.



The Director’s Manual: A Framework for Board Governance

The Director’s Manual: A Framework for Board Governance offers current and aspiring board members essential up-to-date governance guidance that blends rigorous research-based information with the wisdom found only through practical, direct experience. The book’s flexible approach to solving governance issues reflects the authors’ belief that no two boards and the cultural dynamics that drive them are the same. As such, the advice offered reflects recognizable leadership dynamics and real world, relevant organizational situations. Available February 2016.
Now Available

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Latest Blog Posts

Actualized Leadership: Fear

The danger lies in refusing to face the fear, in not daring to come to grips with it.  Eleanor Roosevelt Our doubts are traitors and make us lose the good we oft might win by fearing to attempt. William Shakespeare Always, always, always, always, always do what you are afraid to do. Ralph Waldo Emerson I have spent the better part of 20 years researching self-actualization and what it means to live and to lead at your highest potential.  Recently someone asked me to boil it all down to one insight – what had I learned that was the most important takeaway?  That question really caused me to stop and wonder, and I think I have discovered an important answer.  Becoming more self-actualized requires you to face your fears.  I have touched on this topic indirectly in any number of blogs; the attributes of Trust, Courage, and Candor, living an independent life and caring a little less about what others think, and meeting the 3 Leadership Shadows that are all grounded in fear (i.e., Fear of Failure, Fear of Rejection, and Fear of Betrayal.)  However I really haven’t addressed this topic – fear – directly yet.  As such, the purpose of this blog is to examine fear, including the role it plays in our lives, suggested strategies for facing our fears, and the ultimate price we will pay if we are not willing to do so. The Role of Fear in Our Lives We typically consider the concept of fear, whether through our own experience, a TED Talk or a blog like this one, as something that needs to... read more

Actualized Leadership: Renewal

Be transformed by the renewing of your mind. Romans 12:2 We must always change, renew, rejuvenate ourselves; otherwise we harden. Goethe The purpose of today’s blog is to explore the third and final sequence of Actualized Leaders, Renewal.  Each sequence contains a unique cognitive, emotional, and behavioral element that drives optimal performance.  When these unique elements are developed and enhanced, the individual is more effective in activating the specific sequence.  Our focus today will be on Renewal, the sequence that provides not only the support for the other attributes of Actualized Leaders, but also the sustainment for any optimal human endeavor. Renewal   A common symbol for Renewal is a rainbow.  Whether viewed from the perspective of God’s promise to never flood the earth again, or from a more natural perspective of the interplay between sunlight and moisture after a storm, the image conjures the notion of something new and fresh.  “Renewal” is defined as follows: to make like new; restore to freshness, vigor, or perfection.  From a human performance perspective, it represents a space or “sacred pause” from activity and engagement to allow for rest and reflection.  It is within the Renewal Sequence where we not only learn about ourselves and others, it is where we reflect, reconnect, and recharge so that we are ready to face another day’s challenge with vigor, creativity, and passion. The Renewal Sequence In order to better understand the Renewal Sequence, it is important to understand the three elements that drive this sequence, and they follow: Cognitive: Optimal Time Orientation (OTO); Emotional: Acceptance; and Behavioral: Solitude. The Renewal Sequence starts with being mindful... read more