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Famed  Swiss psychologist Carl Jung stated that we don’t become enlightened  by pretending to be perfect. Rather, we step into our brightest light  and highest potential when we have the courage to face our darkness. Our  approach is simple: we facilitate the realization or “actualization” of  human and organizational potential by illuminating  the Shadow.  


William L. Sparks & Associates is  a professional services firm focused on helping clients improve  performance, enhance engagement and increase satisfaction.  Each client partnership is unique and is based on understanding the  underlying issues and challenges, and designing and implementing a  targeted program, project or intervention aimed at achieving measurable  results.


Our vision is to become the most respected leader, team and organization  development firm in the world by providing unique, customized solutions to our clients reach their highest potential. 

Consulting for your highest potential. Actualized.

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 Take the short version of our flagship assessment and learn what is driving you!

Learn About Actualized Performance

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Join our community by becoming a Certified Associate by participating in our Actualized Performance Cycle Training program. 

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William L. Sparks & Associates are always looking for new ways of coaching our clients toward self-actualization and managing the shadow. 

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