How do Great Leaders Actualize Their Highest Potential?

At William L. Sparks & Associates, our approach is simple: we facilitate the realization or “actualization” of human and organizational potential by illuminating the shadow. 

Self-awareness is foundational for both leadership effectiveness and personal growth. As famed Swiss psychologist Carl Jung once said, “We don’t become enlightened by pretending to be perfect. Instead, we step into our brightest light and highest potential when we dare to face our shadow in the darkness.”