For 20 years, William L. Sparks & Associates has used a robust suite of assessments to measure and illuminate leadership potential and organizational performance. We are proud to offer the Actualized Leader Profile (ALP) to individuals seeking to develop as leaders.  

To purchase the ALP360° and Group Culture Profile (GCP), contact one of our Certified Associates


Actualized Leader Profile (ALP) is a 57-item self assessment that measures your dominant motive need  and corresponding style of leadership. Based on the seminal works of  Abraham Maslow and David McClelland, the ALP measures the degree of  self-actualization that is demonstrated in your current style of  leadership.


   ALP360° is a 30-item  multi-rater assessment that provides feedback to the participant on both  perceptions of leadership style (based on the ALP framework) and the  four competencies of emotional intelligence (EQ): Self Awareness, Self  Management, Social Awareness and Social Management.


The Group Culture Profile (GCP) is a 25-item self-assessment designed to measure the culture or  “personality” of a work group, team, or organization. Based on the  seminal works of Wilfred Bion and Jerry B. Harvey, the GCP measures the  underlying emotionality or “EQ” of a group.